“it looks like one of the key features not on the list of components for the California boxes is going to be a red discount pen”

Timothy references sources who have obtained a price list and shared it with “El Reg” . I wish Timothy would have contacted an actual Cisco Unified Computing System Advanced Technology Partner, because any partner that is involved in the launch could have explained to him the concepts of List price (List), Manufacturers Suggested Retail Price (MSRP), and Purchase or Buy price.

In this article I want to dispel the myths of server and network manufacturer pricing, demonstrate the true cost of building a data center with blade systems, and at the end provide a cost comparison between legacy server vendors options and Cisco’s Unified Compute System.

First, lets go over some the basic concepts of vendor pricing. At the end of this you should understand the difference between list price, manufacturers suggested retail price, and purchase price.

List Price

List price is a high level number that Cisco publishes weekly in its global price list. The purpose of this list price is to provide a uniform price list across all product sets that Cisco offers. The most important thing about list price is NOBODY EVER PAYS LIST PRICE. Let me repeat that again NOBODY EVER PAYS LIST PRICE. Are we clear? This is similar to list price on a car on the car lot. All list price provides is a starting point where a Cisco partner and a customer can negotiate a common discount and end up with something close to (generally at or below depending on technology type and yearly spend) MSRP.

Manufacturers Suggested Retail Price (MSRP)

This concept is something that anyone who has purchased a car before is familiar with. The number that is on the window of the car when you look on the lot is list price. The first number the dealer brings up lower then sticker is MSRP. Depending on the popular of the product, the competition in that particular space, and the negotiating power of the customer you will either pay that price, or some percentage below. For example if you are buying one new car you may have the negotiating power to get the price to drop 5% off of list. If you are buying 200 new cars (say a fleet) you have significantly higher negotiating power, and you may be able to drop the price by 15% of of list price.

In Networking Sales MSRP is significantly less then list price. A good exercise to see what this number is, is to find a device, say a WS-C3560E-12SD-E (3560 with 12 Gig SFP ports and 2 10 Gig ports) in the Global Price List. You have access to this at any partner level at www.cisco.com/dprg . (my point here is that this is no big secret). As of Friday June 12 2009 the LIST price for this product is $19,995.

Now take that same part number - WS-C3560E-12SD-E and pop it into your google search window. Within the top four links I found this product for $12,434.15 . This price is for  pure fulfillment, with no value added consulting or design work from you local Cisco partner.

If you do the quick math, this price difference is equal to 38% off of list price. Come to your own conclusions, but it would be safe to say that this could be considered MSRP for Cisco products.

Purchase / Buy Price

Buy price is just that, the price at which the customer purchases (buys) the product. This is can be at MSRP, or if the customer is buying significant amounts of hardware at a time, or if there is a “special” (programs and incentives) going on the number could be slightly lower then MSRP.

Percent off of list differences between legacy server vendors and networking vendors

This is where the biggest confusion is coming from. Legacy server manufacturers  have set their list prices much closer to MSRP then networking vendors (remember, MSRP is the price where most customers purchase at).

Why is this? In the networking space, vendors have historically created their own processors, ASICS and boards. This means that the sales discussions are feature to feature. It also meant that you had to have a conversation with the networking vendor or networking partner to properly size your network devices and get a quote – which is around MSRP, not List price.

In the legacy server space, especially the majority of the x86 server space, the market has been essentially commoditized. E.G. – You can buy an intel based server with X amount of memory and hard drives that will perform roughly equally from any of the main manufacturers. That made it much easier for a sever admin to just pull a price off of the web and compare. So what the server vendors ended up doing is setting their list price  only slightly above MSRP.

What this translates to is the list price, between legacy compute vendors and Cisco will be drastically unequal. What is equal is MSRP, or the generally accepted purchase price by common customers.

Why did Cisco set the list price of UCS higher then the legacy server manufacturers?

For the vast majority of its sales, Cisco relies on what is called the channel model. This means that Cisco partners with local Value Added Resellers (VAR’s) who sell Cisco’s products and then provide consultative services to design and implement them in customer networks. Most customers who purchase any regular amount of Cisco product either have a general expectation that they will buy Cisco product at a certain percentage discount off of list and sometimes the partner and customer have entered into purchasing contracts which require that all Cisco product is provided at a specific discount off of list price.

If Cisco decided to set the List price at a small percentage lift over MSRP, this would cause a problem for the entire channel. This would be especially hard for any customer who had a contract to buy product at a specific discount. What would happen is contracts would have to be renegotiated, which generally takes months and is about as fun as pulling teeth.

The second reason for setting list price the for compute the same as list for network is quoting. Right now, if you buy hundreds of different Cisco devices through a reseller it is very likely that the discount is going to be the same across all products. This makes the mechanics of sales much simpler, because you don’t have a lot of math in the quote (this can cause errors). On the customer side, having one set discount makes it much easier to compare quotes and to ensure that they are getting the best deal possible. In short, sticking with Cisco’s current list pricing structure benefits both the customer and the partner.

Now that we have set the record straight on list price, MSRP, and Buy price, lets take a deeper dive into what components make up a blade system powered data center. And then we will compare the price structures of both.

Components of all Blade Systems

Blade Server – The compute blade where commodity silicon elements such as the CPU and RAM are housed. As of writing this article, the latest high performance blades from all major server manufactures support two xeon 5500 processors (Nehalem) and DDR3 memory.

Mezzanine cards – These cards take the place of PCI-e cards in a rack form factor server. In a blade system these provide data network and storage network connectivity. They attach to the blade itself via proprietary connectors that implement either PCI-e 8 or 16 lane connectivity at the time of writing. In some cases other functions such as IO accelerators can also be attached in the mezzanine card form factor.

Blade Enclosure – This is functionally a tin can where eight to sixteen blades are placed. It also is used to provide a centralized power distribution fabric, as wells as slots for interconnections of data and storage network devices.

Data Network Modules – These are effectively ethernet switches that have been miniaturized to fit into the tight confines of a blade enclosure. Classically they have provided 1 gig connectivity to the servers, and 10 gig to the distribution layer, however with Nehalem processors and VMware there is a move towards presenting 10 gig connections to the server, and multiple 10 Gig connections into the distribution layer.

Storage Network Modules – The local disk in a blade server is classically anemic. To provide higher IOPS (input outputs per second) to disk, Fibre Channel connectivity is extended by taking SAN fabric switches and miniaturizing them to fit into the blade enclosure.

Data Network Distribution – If you have multiple blade enclosures there is a need to connect them together at a reasonably high bandwidth. To serve that need a variety of 10 Gig distribution switches are provided from all server manufactures at varying cost and performance levels.

Storage Network Distribution – Along the same lines of the data network distribution, SAN fabric switches have to aggregate up to a SAN distribution layer, or if the installation is reasonably large a “director” class SAN switch. This allows all the blade enclosures to see the same storage network, as well as providing for deterministic storage network performance as you scale out.

Management Infrastructure – All manufactures have a need to manage and monitor all of the devices that comprise their blade system. Many manufactures have multiple management modules per blade enclosure.

Comparison of Costs – Cisco vs Legacy Server Manufacturers

The funny thing, is that many people have assumed that Cisco’s Unified Computing System will be priced higher then legacy server manufactures products. In my mind this is because they associate higher quality with higher price (basically the Mercedes vs Kia discussion). Here is something that will shock you - it costs less to buy an entire blade system through Cisco then to buy from the legacy server manufacturers.

When people hear this, they are puzzled. How can two server manufacturers, who buy their CPU’s from the same company (Intel) and their memory from the same fabs end up with different prices? The answer is elegance in engineering. Lets go through each of the elements of a blade system infrastructure and find out where the costs are. More importantly lets look at where Cisco has innovated to provide higher performance at a lower cost.

Dollars and Cents – How much is the cost difference

I worked up two quotes recently. These quotes included all elements required to build an end to end blade system using both legacy server manufactures devices, and using Cisco’s Unified Computing System. I have broken out two scenarios.

8 blade servers - Cisco wins with a savings of 11%

In this scenario the cost of servers and enclosures were fairly equal. The cost savings started racking up as storage and data networking devices were included, as well as base management software was taken into consideration.

320 blade servers - Cisco wins with a savings of 31%

With 32o blade servers the same cost savings seen in the 8 server scenario were amplified. Economies of scale translated into significantly less devices being required to support the individual compute blades. This resulted in 31% savings compared to the legacy server manufacturers.

Summing it up

Cisco has entered into a highly competitive server market by taking an elegant approach to its blade systems. This approach lowers the purchase price of the UCS through reducing the amount of components compared to legacy server manufacturers. I know that there is a lot of misinformation flying around, and I hope this helps to set the record straight on the pricing of Cisco’s Unified Computing System.Similar Posts:

• Cisco Nexus 4000 Blade Switch
• Simplifying your Data Center with Cisco’s Nexus 2000 Fabric Extender (FEX)
• Cisco introduces the C-Series Rack Servers
• Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel
• Is your network ready for Cloud Computing with Virtual Infrastructure 4?
• Cisco’s Cloud Computing Offering

--Colin McNamara

Confusion about Cisco UCS pricing – Setting the Record Straight

From Roberts article on networkworld

Ok, so Ethan doesn’t believe in violating the NDA that he had to sign umpteen times to get where he is now, but he’s promoting the use of Testking (a well known cheating tool) to “study” for his CCIE.

As a CCIE, I am obviously supportive of Cisco’s efforts to maintain the integrity of their (and my) certifications. And yes, Ethan was not exercising the best judgment by posting about Testking in a comment on his blog. Is that a reason to start a fire, and try to get his CCIE revoked? As a CCIE, my vote is a resounding no. While Ethan definately made a bonehead move, it does not change a couple things.

1. The CCIE written is just a gating exam, meant to limit the CCIE lab to individuals that have a chance (a notably slim chance) of passing the actual lab.
2. The CCIE exam, and its proctors are amazingly effective at weeding out cheaters. Yes, every once and a while a cheater manages to get through. But trust me, these guys get eaten alive when they look for employment.
3. Cisco has its own enforcement team and methods for finding cheaters, they have managed to keep Cisco certifications from devolving into the land of the MCSE. I think we should trust them to do their jobs, and more importantly trust their discretion.
4. Ethans site documented a very thorough preparation process as he walked the long road towards his CCIE. Sadly his site has been taken down, but in my opinion this shows that he put significant preparation in, and earned his number.

My take on things is that Ethan the target of a marketing scheme. From what I can see, Roberts efforts here are not focused on supporting Cisco’s certifications. It looks to me that he is trying to drum up traffic to his business. If you look at his products, there are $995 – $4,999 fee’s to become a “VIP site”. For your payment, you receive a seal of approval and a listing in the “VIP” area of his site.

Sadly, I have seen this scheme before in the photography world. Certain photographers have been known to set up review sites of other photographers. They build Google Page Rank (PR) on their site so they show up in searches relevant to their competition. Once they start showing up in those targeted searches they sell “VIP” listing or reviews. The photographers that pay up to become “VIP” members ensure that no bad reviews of their buisiness are put up on these sites.

Robert is running the same quasi extortion scheme, but for training vendors. I think this demonstrates a lack of integrity on Roberts part. There is no excuse for attempting to destroy Ethans name in order to make a few bucks. I refuse to condone his behavior and would hope that the editors at Network World feel the same and remove his blog from their site.

Ethan – If you read this, I hope you realize that me and others like me are on your side. You have obviously put stellar effort into both studying, and documenting your efforts. It is obvious to any reasonable person that you have earned the title of CCIE.Similar Posts:

• Certguards inflamitory post about Ethan Banks removed from Network World Magazine
• Featured on Network World – 20 useful sites for Cisco networking professionals
• It’s on like Donkey Kong – CCDE practical registration is open
• What does it take to pass the CCIE exam?
• Updated CCIE numbers
• Cisco Certified Design Expert – CCDE – officially released by Cisco

--Colin McNamara

Certguard, Ethan Banks, Network World and Common Sense

GoDaddy, one of the nations largest registrars and hosting providers is distributing bloated and possibly insecure code that will cause the average user to more then double their hosting costs. In the pages below you will learn exactly what GoDaddy is doing to your server, how their support staff will try to upsell you, and the steps you need to take to ensure proper operation of your Virtual Dedicated Server.

Background

One of my new years resolutions this year was to consolidate hosting accounts into one virtual server (hosted). I had my domains, and my old hosting with Godaddy already so it was a no brainer to try out one of GoDaddys VDS (Virtual Dedicated Servers).

I went with their 29.99 a month package, with Centos5, unlimited domains, 10Gb disk, and 256 MB of memory. This should be perfectly fine for hosting a couple MySql driven sites, and a couple gallery instances. Let me emphasise this is only handling 4 active domains, two of which only have static HTML.

Provisioning was a breeze, from order to shell account only took 4 hours. I was provided with shell access, pre-configured yum repositories, and this web control panel – simple control panel, or TurboPanel (seems to have two different names). I was able to pop into GoDaddy’s control panel interface with a direct link from their server manager console, and was setting up domains in no time. (Let me throw this caveat out though, don’t buy this product for your mom’s hosting…. the documentation is horrible, and by horrible I mean non-existant).

So I get my server all set up a couple weeks ago, transfer all my files from 2 Cups Solutions and set up my new www.colinmcnamara.com site. Things go just fine, I changed over to wordpress as a CMS and am totally thrilled. My applications and email are working perfectly. Plus, I have a shell account at GoDaddy which is a very handy thing to have as a network engineer. Things are going so well, that I give my buddy Rick a Christmas present and get ricksdavis.com and el-cinco.net for him, and host it on my GoDaddy VDS.I go ahead and purchase the domain through godaddy’s domain manager. This is obviously GoDaddy’s core competency, and goes flawlessly as usual. Next step, I go into the Turbo Panel web interface. Let me give you a little background on TurboPanel. This is the “free” equivalent “to plesk or cpanel. It is actually ok for automating your domain provisioning, though if you are a normal skill level user, I would recommend paying the extra 9.99 a month for Cpanel.

Server Error

I open up my TurboPanel interface and go to provision ricksdavis.com into the domain manager. It comes back with the least descriptive error I have ever received.

Server Error
We are sorry, the system has encountered an error while processing your request.

Home

If you continue to receive this error, please contact your system administrator.

Your URL: /domain/edit.do

Error details:

CommandFailedException: Unable to get min/max uids
at c.g.t.f.systems.user.LinuxUserSubsystem.loadUids:825
at c.g.t.f.systems.user.LinuxUserSubsystem.getMinUid:780
at c.g.t.f.systems.user.LinuxUserSubsystem.loadUserInfo:670
at c.g.t.f.systems.user.LinuxUserSubsystem.getUserInfo:646
at c.g.t.w.actions.domain.ActionDomainEdit.process:84
at c.g.t.w.actions.AbstractSpringAction.execute:118
…
at c.g.t.w.filters.AuthorizedResourceFilter.doFilter:38
…
at c.g.t.w.filters.RequestPopulationFilter.doFilter:117
…

This is the most descriptive error ever right? it tells you what is wrong, has a link to the support system, and gives you actionable information…. I would say a resounding NO. This is a classic example of why friends don’t let friends program in Java. When I got this error last night, I was scratching my head. As an engineer, the first thing I will look at is the last change to the system. Coincidentally I had installed awstats two nights before, and looking at my change logs, I saw that I had upgraded my perl version. So, with no fast response to the support email from GoDaddy I chose to put in a server re provision request (fully automated) and restore from my backups. That process took about an hour, but afterwards I was back online with no errors. Eureka! I found it (I thought). I provisioned Rick’s domain, wordpress, gallery2 etc and then went to bed.

GoDaddy Support Response

Fast forward to this morning, and I finally recieve an email reply from godaddy support. The email is pasted below-

(I have replaced the agents name with John Doe. Tech support is a hard job and I see no reason to highlight him specifically)

Before re-provisioning the server, I went ahead and tried the old three finger salute (reboot) the error still existed. So even if this email would have came to me on time, it would not have helped.

But that is besides the point. lets dig into the solution

The agent suggested the following fix -

Restart tomcat – which I was NOT using for any of my web applications (not an ejb guy)

/etc/init.d/tomcat55 restart

Restart TurboPanel (or simple control panel now – they haven’t updated their init scripts)

/etc/init.d/turbopanel restart

GoDaddy tried to upsell me, instead of fixing their code

He gives the standard, run less stuff on your server speech (remember, I only have 4 domains on this server)

Now here is the kicker – To remedy this issue long-term, you could either setup a server with 512mb RAM, or upgrade to a Dedicated server.

What the heck is with that? I should not need an upgrade with only 4 domains on a server. Especially when in the setup the default Cpanel implies support of 30 domains. Is this Tech Support or a Sales Call?

But, since my server was working fine I don’t pay much attention to the email and move on with my life.

Fast forward an hour, and I am show Rick how to access all the features of his new site, and I figure that I need to change an email account on his domain to forward to his old account. Fine, this should take two minutes. I log onto the TurboPanel interface to put the email forward in.. and there it, a big useless error screen. What the heck is with that?

So this time I actually read the email, and try the fix. Results = nothing. GoDaddy offers shell access so I log in, run top and filter for %memory used. Low and behold, there is only 8142 bytes of memory free, and a Java process owned by root is using 300Mb of virtual memory, and 132Mb of real memory, and Tomcat is using 115Mb of virtual memory and 86Mb of real memory.

Let me translate this into English – Godaddy’s control panel application was using 218 Megabytes of the 256 Megabytes of memory I had purchased. That left me with 34 Megabytes of memory . Let me clarify this, I had paid for a virtual server with 256Mb of ram, up to 1000Mb bursted (which I think is their code for swap). I am only running 4 domains on this server, and two pop3 email servers. This should not be a problem.So what is the cause of the problem? I can sum it up, crappy Java programming. Someone decided to write this program in Java (probably easier to outsource) instead of optimising it to run on lean systems. Their code effectively takes up all the available memory. And on top of that, they are are running a webserver process as root… yes as root. It is like asking for your server to get hacked.

Now, that I am done ranting, let me highlight how to fix this problem.

If you are on Windows use the following procedure to get shell access to your GoDaddy VDS -

• you will want to download a ssh client called putty – Download Here
• Copy this file to your desktop, double click putty.exe , and you should see something like this -

• In the host name field I have www.yourdomain.com . replace yourdomain with your domain name.
• Click on the open button on the bottom right, and a shell should pop up, along with a warning that looks like this (you can click OK to the warning)

• Now skip past the linux section

If you are running Linux or Unix start here -

• Open up a command line terminal
• ssh using your godaddy simple control panel username example -

ssh your-godaddy-control-panel-username@www.yourdomain.com

• If this is your first time connecting to this server, you will be prompted to accept an unkown ssh key into known_hosts, choose yes to accept

Both Windows, Linux and Unix Continue Here –

• Enter your the password you use to access your GoDaddy Simple Control Panel Interface
• You will be presented with what looks like a DOS window, this is called a secure shell terminal. Type in the username you use to access your Godaddy Simple Control Panel and then hit enter

• Now type in the password that you use to access your Simple Control Panel Interface and hit enter

• Congratulations, if you see the window below you are now shelled into your virtual dedicated server.

Change to the Root user

• Now that you are shelled into a Linux device you need to escalate your privileges to get administrator level access. In the Unix world this user is known as Root. You can change to this user, and get full system privileges by using the following command.

su – root

• You will be presented with a password prompt, enter in the same password that you have used to log into your Simple Control Panel Interface
• You are now root, be careful with what command you enter under this user, as you can do some damage if you are careless

Clean out your servers memory

• Most recent Redhat direvatives (including Centos) utilize a tool called yum to add and remove packages. This is also true with your linux servers at GoDaddy.
• you need to install a tool called memhog, it is part of a package called numactl that is normally used to assign specific process’s to specific cpu’s in a multi-core system. We will be using it today to fix GoDaddy’s memory hogging application

yum install numactl

• choose yes to all the prompts, and numactl will automatically be downloaded and installed on your server

Stop GoDaddy Simple Control Panel, and Tomcat, and tell them not to start automatically when your server restarts.

• Tomcat is a special type of webserver for Java based applications. Godaddy uses it to run their control panel interface. 99.99999 percent of users will not need to use Tomcat. If you do need to use Tomcat then you are a technical user and will know what to do.
• In Linux, server applications are called daemons. The are executed by init scripts. We will use these scripts to turn off these server applications
• Turn off the TurboPanel daemon ( this is the process that runs your simple control panel web interface

/etc/init.d/turbopanel stop

• Next we need to turn off Tomcat

/etc/init.d/tomcat55 stop

• Now that we have these services turned off, we need to make sure that they don’t come back when we reboot the server. We can do this by using the chkconfig command.
• Stop the Simple Control Panel Interface from starting automatically by executing the following command

chkconfig turbopanel off

• Stop the Tomcat server from starting automatically by executing the following command

chkconfig tomcat55 off

Clean the mess GoDaddy made of your servers memory

• A couple steps back we installed numactl. The executable we wanted out of this package is memhog. Issue the following command to take your memory back. This command will overwrite 200 megabytes of your memory, allowing the rest of your applications to get access to that memory.

memhog 200m

• This will Clear out the memory that GoDaddy’s application took over, and allow the rest of your daemons to run fine.

Great, my server is running better now. But I want to use my Simple Control Panel Interface. How do I do that?

• Easy, all you need to do is temporarily start the turbopanel daemon. When you are done making changes, you can turn it off again

/etc/init.d/tomcat55 start

/etc/init.d/turbopanel start

• When you are done, don’t forget to turn it off

/etc/init.d/turbopanel stop

/etc/init.d/tomcat55 stop

*** UPDATE *** *** UPDATE ***

I managed to stay with Godaddy and use their Virtual Dedicated Servers for 12 months. However I have moved to a new hosting provider (rimuhosting) in the spring of 2009. My last straw with GoDaddy occurred when I noticed that even with my memory utilization under control my applications were performing poorly. I shelled into verify and found that the virtual disk I/O was severly limited.

Performance issues –

Simple command to determine directory size on GoDaddy VPS

[root@ip-72-167-15-128 home]# time du -hs
1.3G    .
real    0m49.013s
user    0m0.011s
sys    0m0.062s

Simple command to determine directory size on Rimuhosting VPS
[root@colinmcnamara home]# time du -hs
1.3G    .
real    0m0.343s
user    0m0.050s
sys    0m0.290s

Translated into english, it took 49 seconds to execute a simple command on my GoDaddy server, and it too 0.34 seconds (under 1 second) to execute the same command on my virtual server at Rimuhosting.

On top of that, I was paying $32 dollars a month to GoDaddy for a server with 256 megs of ram as well as a FTP backup account. When I created my short list of hosts, I noticed that I was not getting the best deal by staying with GoDaddy.

Pricing at Rimuhosting

• Virtual Dedicated Server 190 Megabytes RAM – $19.95
• Virtual Dedicated Server 400 Megabytes RAM – $29.95
• Virtual Dedicated Server 900 Megabytes RAM – $39.95
• Virtual Dedicated Server 1150+ Megabytes RAM – $49.95

One thing you may notice, is that for the same price as the base GoDaddy VDS ($29.95) you get 400 Megabytes of RAM instead of 256. (and they won’t put on a memory sucking turbopanel app) On top of that, things that I had to pay extra for at GoDaddy such as backup space, backup mail relays, and DNS service came bundled for free.

I made the choice to move to Rimuhosting, and the service has been superior to GoDaddy in every single way. If you get sick of GoDaddy like I did, you might want to check Rimuhosting out, I think you’ll like them.Similar Posts:

• What should I do this thanksgiving break?
• Zone based IOS firewalls
• Routers can email you when they go down
• New features in VMware 3.1
• Cisco NX-OS 4.0 | Next Generation Internet Operating System
• Identity aware networking using Cisco TrustSec

--Colin McNamara

Why GoDaddy Linux Virtual Dedicated Hosting Sucks & How to Fix It

CERTIFICATIONS / ACCREDITATIONS HELD

• CCIE – Cisco Systems Internetwork Expert #18233
• VCP – VMware Certified Professional
• CDCUCSS – Cisco Data Center Unified Computing Support Specialist
• VSP – VMware Sales Professional
• VTSP – VMware Technical Sales Professional
• TSS – Cisco Technical Solutions Specialist, Data Center
• GCIH – GIAC Certified Incident Handler
• CCVP – Cisco Certified Voice Professional
• CSNSSS – Cisco Storage Networking Solutions Support Specialist
• CSNSDS – Cisco Storage Network Solutions Design Specialist
• CADCNSS – Cisco Advanced Data Center Networking Infrastructure Support Specialist
• CCIE Storage Networking
• RHCE v4/5 – Redhat Certified Engineer #804006368822511
• RHCT v4/5 – Redhat Certified Technician #804006368822511
• EMCPA – EMC Proven Professional Associate – Information Storage and Management
• NSCA – Netscaler Certified Administrator #2005072
• NACE – Network Appliance Certified Expert #12912
• NACP – Network Appliance Certified Professional #12017 – Data Protection
• NACP – Network Appliance Certified Professional #11985 – Storage Area Network
• NACP – Network Appliance Certified Professional #12911 – High Availability

Retired Certifications

• Cisco Qualified Specialist – IP Telephony Support
• Cisco Qualified Specialist – IP Telephony Design
• Cisco Qualified Specialist – IP Telephony Operations
• Cisco Wireless LAN Design Specialist
• Cisco Wireless LAN Support Specialist

PROTOCOL PROFICIENCY

EIGRP, OSPF, RIP, BGP, MPLS,  Spanning Tree, Rapid Spanning Tree, VPC, VSS, VDC, TRILL, Fabric Path, OTV ATM, RTP, SIP, H.323, LWAPP, RADIUS, TACACS+, Ethernet, Fibre Channel, iSCSI, NFS FCIP, FCP, FSPF, NDMP 802.11a, 802.11b, 802.11g, RBE, ISDN, SNMP

Virtualization , Parallel and High Performance Compute Platforms

VMware ESX, Kernel Virtual Machine, Xen, Platform LSF, Sun Grid Engine, Hadoop

VOICE and VOICE OVER IP

CallManager, Unity, ICS7750, PBX Trunking, SRST, Active Directory Integration, Extended Services, Call Detail Recording, Automated Attendant, Extension, Mobility, Asterisk, Callware and VSR VM.

HARDWARE

Cisco Unified Computing System (UCS) 6100, 2100, 5100, Nexus 7000, Nexus 5000, Nexus 2000 and Nexus 1000v switches, Catalyst 1900-6509 switches, 1600-7500 series routers, Cisco PIX firewalls, Cisco Load Balancers, Cisco

MDS , F5 Load Balancers, Netscreen / Juniper Firewalls, Cisco VPN3000 VPN concentrators, Cisco ASA Adaptive Security Appliances, Nortel Contivity VPN Concentrators,  Aironet Access Points and Bridges, Airespace LWAPP

concentrators. 3com TotalConnect racks, Ascend dial concentrators, Netscaler Load balancers, SSL accelerators, SSL VPN concentrators. Brocade Silkworm, HP Eva Storage

NETWORK MANAGEMENT

Nagios, Cacti, NTOP, IPswitch What’s Up Gold, BIG Brother, Spectrum Network Management, Kiwi Syslog,, MRTG , HP OpenView, Cisco Secure Intrusion Detection system,

Cisco Network Based Application Recognition, Snort IDS, Netscreen Firewall Manager, Unified Compute System Manager

OPERATING SYSTEMS

Redhat, Suse and Ubuntu Linux, Windows 2000, Windows 2003, Windows 2008, Windows XP, NT4.0, BSD, Solaris, OSX

BUSINESS ENVIRONMENTS

Consulting, Valued Added Reseller, Large Enterprise, Startup, Banking, Service Provider, Software Development, Manufacturing, Military

EMPLOYMENT

6/11 -  Present , Nexus IS

Director, Data Center Practice

Responsible for got to market strategy for Nexus IS, a national Cisco DVAR.

Accomplishments

• TBD

1/07 – 6/11, ePlus Technology

Consulting Systems Engineer – Data Center (10/08 – 6/11)

Transformed ePlus western region from a #3 and #2 ranked voice and campus partner to the #1 ranked Data Center partner in Northern California

Accomplishments

• Changed regional sales focus from technology silo’s to solutions based selling covering network, systems, storage and applications under one umbrella
• Developed and deployed go to market strategy for Cisco’s Unified Computing System resulting in significant competitive advantage in the western United States.
• Deployed the first Nexus 7000/5000/2000 architecture into production securing competitive advantage across multiple verticals.

• Increased Data Center revenues year over year in the worst economy in a century.
• Attracted and retained top industry talent.
• Leveraged unique technology positioning to win multiple key global clients.
• Partnered with business units inside of Cisco, resulting in key product enhancements as well as increased revenue for both ePlus and Cisco.
• Passed multiple certifications resulting in ePlus being able to sell and install EMC Vblock.

1/07 – 6/11, ePlus Technology

Senior Systems Engineer (1/07 – 10/08)

Accelerate Technical Sales, design and implement network, storage, voice and systems solutions for ePlus Southern California customers.

Accomplishments

• Changed regional sales focus from technology silo’s to solutions based selling covering network, systems, storage and applications under one umbrella.
• Established a trend of Advanced Technology account wins.
• Accelerated ePlus’s southern California sales by providing high-end engineering support.
• Integrated MPLS service provider designs into cutting edge Enterprise and Casino Gaming solutions.
• Filled PM and lead network engineer roles for large publicly traded company data center migrations.
• Created modular Cisco design / quote format and menu based hardware and services options to address rapidly changing customer needs.

9/05 – 1/07 ID Analytics

Lead Network Engineer

Lead team of four engineers, Define network and application integration architecture for large SaaS (financial cloud) analytics deployment , Leverage networking technology to increase security and availability, and decrease development and product deployment timelines

Accomplishments

• Led team of engineers responsible for all Production and Back Office systems in 2 offices and 3 datacenters
• Designed and Implemented ID Analytics Phase2 datacenter, processing 1.8 million financial transactions daily.
• Designed and Implemented Contents Switching and SSL offloading solution, enabled non-disruptive scaling of core products
• Integrated ID Analytics product with the largest card processors in the world – Equifax, Visa, TransUnion, etc.
• Designed and integrated centralized Fiber Channel and ISCSI SAN solution, increasing application speed and decreasing production database refresh times from 4 weeks to 1 week.
• Managed and maintained over 130 terabytes of storage
• Created lights out server imaging and deployment solution for remote datacenters
• Deployed and integrated monitoring solutions utilizing open source technology
• Created user emulation probes for real time application monitoring and trending of production systems
• Worked with development and Analytics to create structured Development and QA environments
• Spearheaded project to change Analytics / Informatics environment from “unix for workgroups” to high performance computing environment (HPC)
• Provide structured documentation to US Government and Corporate auditors
• Utilized project management skills for international rollouts

2/04 – 8/2005 Openwave Systems
Senior Network Engineer, Strategic Design and Integration Group
Provide technical leadership, Define network architecture, Establish standards and technical vision. Responsible for researching, developing, and architecting technical solutions to business needs.

Accomplishments

• Designed Openwave’s new Pacific Datacenter Networks, with 900 production, and 2000 development servers.
• Designed Openwave’s Pacific Shores Campus Networks, and Showcase Datacenter.
• Responsible for hardware acquisition budget of 1.7 million dollars
• Established ISCSI IP based SAN infrastructure with DR components in 4 major datacenters worldwide
• Promoted from the ranks, moving from running our VOIP phone systems, to Network team lead, to Senior Network Engineer in the Strategic Design and Integration team.
• Active and engaged member of multiple boards covering design review, change control, and security
• Negotiated with Cisco and SBC regarding datacenter purchases saving $906,000 off list price.
• Renegotiated Cisco support saving Openwave nearly $600,000 over our three year term
• Established improved data center controls, allowing Openwave to pass Sarbanes Oxley (SOX) audits
• Wrote and ran multiple RFP, RFQ, and RFI’s
• Utilized project management skills for international rollouts
• Managed, Piloted, and Installed new wireless systems for our Customer Briefing Center
• Responsible for 6 VOIP clusters around the world
• Recipient of multiple awards recognizing dedication and quality work.
• Attended continuing training for security management (CISSP)

2/03 – 1/04 USMC Reservist activated in support of Operation Enduring Freedom
Information Services Coordinator
Implement and maintain Tactical Data Networks, Provide consulting services to hosting units. Maintain Microsoft Exchange servers in both tactical and garrison environments. Perform security audits and remediation. Train support personnel.

Accomplishments

• Performed Disaster recovery of routed ATM LANE environment for Marine Corps Air Station Yuma enabling over 3000 users to resume work (awarded the Navy and Marine Corps Achievement Medal for that event)
• Performed security audit and created a security and performance remediation plan for MCAS Yuma
• Provided project management and security audit skills to 3^rd Marine Air Wing Yuma server support teams, managed server security audit, security remediation, and SMS rollout.
• Designed and implemented Nagios network monitoring system at Marine Corps Air Station Yuma.
• Implemented Norton Antivirus server for MWSS 473
• Provided training on to data teams from MWSS 473, MCAS Yuma Station IT, and 3^rd Marine Air Wing Yuma server teams.

12/02 – 2/04 2 Cups Solutions, Pleasanton , Ca
Principal Consultant
Founded 2 Cups Solutions to provide cutting edge Voice, Data, Wireless and Security services to clients in the San Francisco bay and Fresno areas.

Accomplishments

• Implemented WAN failover solution at two City of Hayward fire stations.
• Implemented email and web solution for Express Mobile Notary.
• Developed and implemented business plan focusing on State and Local Government contracts.

2/02 – 12/02 ExtraTeam, Pleasanton , Ca
Senior Systems Engineer
Design, Installation, Configuration and Maintenance of network systems consisting of Cisco CallManager, Unity, Cisco Secure ACS, LEAP secured wireless, Aironet, Cisco routers and switches, PIX firewalls, and VPN3000 concentrators. Integrating all systems with Active Directory. Performed VOIP feasibility studies. Managed the entire business cycle including sales, design, installation, training and maintenance.

Accomplishments

• Integrated CallManager voice system with Active Directory
• Recovered a failed CallManager implementation at Phase 2 Strategies (PR firm for Logitech). Implemented CallManager with up to date hardware and software, upgraded Unity up to reasonably current levels. Brought up remote office in Phoenix utilizing SRST.
• Implemented City wide wireless network integrated with active directory for the City of Hayward
• Implemented VPN Concentrators in conjunction with multiple levels of firewalls for City of Hayward and Hayward PD to meet CLETS requirements.
• Implemented network configuration management system responsible for the city of Hayward.
• Implemented new wan for Livermore Pleasanton Fire department moving fire stations from isdn to T1 and Gigabit fiber lines in conjunction with moving the location for the network core.
• Designed and implemented IPSEC based wan for Universal life resources, allowing nationwide secure remote office connectivity while minimizing wan connection costs.
• Designed CallManager based VOIP system for a 27 site school district
• Provided emergency support to Fire and Police agencies across the bay area
• Performed security remediation for a large bay area company
• Participated in large switched network cutover from 7500 to a 6509 with flex-wan modules for Stanislaus County.
• Achieved technical certifications for ExtraTeam to become certified under both the Wireless and IP Telephony revised specifications.

7/01 – 2/02 Infobond Inc. Burlingame , Ca
Network Engineer

Responsible for engineering duties in a leadership role. Integrated legacy PBX’s using VOIP technology. Used Quality of service to ensure VOIP service levels. Support legacy voice over IP and voice over Frame Relay technologies. Upgrade from legacy voice integrations to state of the art VOIP integrations. Create project plans and act on them.

Accomplishments

• Cut over evergreen lines shipping terminal from legacy 3com equipment to VOIP enabled Cisco routers and switches. Accomplished all work during Union stand downs.
• Contracted to Openwave, Inc. to run Remote Access while the engineer was on leave. Ran Remote Access for 5 weeks, resolving DSL RLAN issues and IPSec issues, while reducing trouble ticket backload to manageable levels. Assisted other engineers when needed.
• Implemented Cisco 6509’s to replace aging core network of a Benchmark Capital (bay area investment firm).
• Diagnosed and resolved VOIP issues that were stopping call center rollouts for Embarcadero Systems (a large bay area shipping company).

03/00 – 7/01 Knapp Publishing Corporation, San Ramon, Ca
Network Systems Administrator

Responsible for day-to-day operations of e-commerce data center, and wide area networks Performed DNS changes for both internal and external networks. Designed, piloted, and implemented network changes. Installation configuration and maintenance of NT, and Windows 2k file, print, and web servers

Accomplishments

• Improved service levels from 90% to 99.99%, enhanced security and increased bandwidth were benefits derived from implementing a state-of-the-art web hosting data center
• Implemented a network monitoring system to document, report, and notify of network status.
• Designed and implemented ISDN failover of Frame-Relay Network.
• Designed, piloted, and implemented network changes.
• Replaced NT servers with Linux based servers, integrated with the Windows network

01/98 – 03/00 DKA Computers Inc. Clovis, Ca
Manager Information Services (01/99 – 03/00 )

Ran day to day operations of a large valley ISP. Worked with systems manufacturing to bundle client software with all new PC’s. Partnered with local ISP’s to provide access numbers across the valley.

Accomplishments

• Managed web development, and professional services
• Moved web hosting from IIS on Windows NT to APACHE on Linux based servers, drastically increasing site availability
• Produced a forms based web application to configure custom systems online.
• Designed and implemented an IPSec based WAN connecting 3 stores point of sales systems.
• Managed corporate office and data center relocation project.

Senior PC Service Technician (01/98 – 01/99)

Provide on call service. Staff PC help desk. Provide direct customer systems support while maximizing company revenues. Configured all servers ordered from manufacturing.

Accomplishments

• Responsible for all day to day service activities for a 13 million dollar company. Management of 4 team members. Directly responsible for customer satisfaction
• Implemented hard drive imaging system, decreasing both warranty costs and turnaround time
• Installed and configured SCO Unix reservation system for National Park service, Kings Canyon
• Deploy Citrix Winframe Systems, Windows NT 4.0 Systems
• Designed, implemented inventory tracking database, reducing required stock on hand by $40,000

MILITARY

1996 – 2004 UNITED STATES MARINE CORPS RESERVE
Have held U.S. Government security clearance – Secret

EDUCATION

Ongoing professional education

Sans CISSP + Track

University of Oklahoma extension – Fire Science

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--Colin McNamara

Resume – Colin McNamara, CCIE #18233