“it looks like one of the key features not on the list of components for the California boxes is going to be a red discount pen”

Timothy references sources who have obtained a price list and shared it with “El Reg” . I wish Timothy would have contacted an actual Cisco Unified Computing System Advanced Technology Partner, because any partner that is involved in the launch could have explained to him the concepts of List price (List), Manufacturers Suggested Retail Price (MSRP), and Purchase or Buy price.

In this article I want to dispel the myths of server and network manufacturer pricing, demonstrate the true cost of building a data center with blade systems, and at the end provide a cost comparison between legacy server vendors options and Cisco’s Unified Compute System.

First, lets go over some the basic concepts of vendor pricing. At the end of this you should understand the difference between list price, manufacturers suggested retail price, and purchase price.

List Price

List price is a high level number that Cisco publishes weekly in its global price list. The purpose of this list price is to provide a uniform price list across all product sets that Cisco offers. The most important thing about list price is NOBODY EVER PAYS LIST PRICE. Let me repeat that again NOBODY EVER PAYS LIST PRICE. Are we clear? This is similar to list price on a car on the car lot. All list price provides is a starting point where a Cisco partner and a customer can negotiate a common discount and end up with something close to (generally at or below depending on technology type and yearly spend) MSRP.

Manufacturers Suggested Retail Price (MSRP)

This concept is something that anyone who has purchased a car before is familiar with. The number that is on the window of the car when you look on the lot is list price. The first number the dealer brings up lower then sticker is MSRP. Depending on the popular of the product, the competition in that particular space, and the negotiating power of the customer you will either pay that price, or some percentage below. For example if you are buying one new car you may have the negotiating power to get the price to drop 5% off of list. If you are buying 200 new cars (say a fleet) you have significantly higher negotiating power, and you may be able to drop the price by 15% of of list price.

In Networking Sales MSRP is significantly less then list price. A good exercise to see what this number is, is to find a device, say a WS-C3560E-12SD-E (3560 with 12 Gig SFP ports and 2 10 Gig ports) in the Global Price List. You have access to this at any partner level at www.cisco.com/dprg . (my point here is that this is no big secret). As of Friday June 12 2009 the LIST price for this product is $19,995.

Now take that same part number - WS-C3560E-12SD-E and pop it into your google search window. Within the top four links I found this product for $12,434.15 . This price is for  pure fulfillment, with no value added consulting or design work from you local Cisco partner.

If you do the quick math, this price difference is equal to 38% off of list price. Come to your own conclusions, but it would be safe to say that this could be considered MSRP for Cisco products.

Purchase / Buy Price

Buy price is just that, the price at which the customer purchases (buys) the product. This is can be at MSRP, or if the customer is buying significant amounts of hardware at a time, or if there is a “special” (programs and incentives) going on the number could be slightly lower then MSRP.

Percent off of list differences between legacy server vendors and networking vendors

This is where the biggest confusion is coming from. Legacy server manufacturers  have set their list prices much closer to MSRP then networking vendors (remember, MSRP is the price where most customers purchase at).

Why is this? In the networking space, vendors have historically created their own processors, ASICS and boards. This means that the sales discussions are feature to feature. It also meant that you had to have a conversation with the networking vendor or networking partner to properly size your network devices and get a quote – which is around MSRP, not List price.

In the legacy server space, especially the majority of the x86 server space, the market has been essentially commoditized. E.G. – You can buy an intel based server with X amount of memory and hard drives that will perform roughly equally from any of the main manufacturers. That made it much easier for a sever admin to just pull a price off of the web and compare. So what the server vendors ended up doing is setting their list price  only slightly above MSRP.

What this translates to is the list price, between legacy compute vendors and Cisco will be drastically unequal. What is equal is MSRP, or the generally accepted purchase price by common customers.

Why did Cisco set the list price of UCS higher then the legacy server manufacturers?

For the vast majority of its sales, Cisco relies on what is called the channel model. This means that Cisco partners with local Value Added Resellers (VAR’s) who sell Cisco’s products and then provide consultative services to design and implement them in customer networks. Most customers who purchase any regular amount of Cisco product either have a general expectation that they will buy Cisco product at a certain percentage discount off of list and sometimes the partner and customer have entered into purchasing contracts which require that all Cisco product is provided at a specific discount off of list price.

If Cisco decided to set the List price at a small percentage lift over MSRP, this would cause a problem for the entire channel. This would be especially hard for any customer who had a contract to buy product at a specific discount. What would happen is contracts would have to be renegotiated, which generally takes months and is about as fun as pulling teeth.

The second reason for setting list price the for compute the same as list for network is quoting. Right now, if you buy hundreds of different Cisco devices through a reseller it is very likely that the discount is going to be the same across all products. This makes the mechanics of sales much simpler, because you don’t have a lot of math in the quote (this can cause errors). On the customer side, having one set discount makes it much easier to compare quotes and to ensure that they are getting the best deal possible. In short, sticking with Cisco’s current list pricing structure benefits both the customer and the partner.

Now that we have set the record straight on list price, MSRP, and Buy price, lets take a deeper dive into what components make up a blade system powered data center. And then we will compare the price structures of both.

Components of all Blade Systems

Blade Server – The compute blade where commodity silicon elements such as the CPU and RAM are housed. As of writing this article, the latest high performance blades from all major server manufactures support two xeon 5500 processors (Nehalem) and DDR3 memory.

Mezzanine cards – These cards take the place of PCI-e cards in a rack form factor server. In a blade system these provide data network and storage network connectivity. They attach to the blade itself via proprietary connectors that implement either PCI-e 8 or 16 lane connectivity at the time of writing. In some cases other functions such as IO accelerators can also be attached in the mezzanine card form factor.

Blade Enclosure – This is functionally a tin can where eight to sixteen blades are placed. It also is used to provide a centralized power distribution fabric, as wells as slots for interconnections of data and storage network devices.

Data Network Modules – These are effectively ethernet switches that have been miniaturized to fit into the tight confines of a blade enclosure. Classically they have provided 1 gig connectivity to the servers, and 10 gig to the distribution layer, however with Nehalem processors and VMware there is a move towards presenting 10 gig connections to the server, and multiple 10 Gig connections into the distribution layer.

Storage Network Modules – The local disk in a blade server is classically anemic. To provide higher IOPS (input outputs per second) to disk, Fibre Channel connectivity is extended by taking SAN fabric switches and miniaturizing them to fit into the blade enclosure.

Data Network Distribution – If you have multiple blade enclosures there is a need to connect them together at a reasonably high bandwidth. To serve that need a variety of 10 Gig distribution switches are provided from all server manufactures at varying cost and performance levels.

Storage Network Distribution – Along the same lines of the data network distribution, SAN fabric switches have to aggregate up to a SAN distribution layer, or if the installation is reasonably large a “director” class SAN switch. This allows all the blade enclosures to see the same storage network, as well as providing for deterministic storage network performance as you scale out.

Management Infrastructure – All manufactures have a need to manage and monitor all of the devices that comprise their blade system. Many manufactures have multiple management modules per blade enclosure.

Comparison of Costs – Cisco vs Legacy Server Manufacturers

The funny thing, is that many people have assumed that Cisco’s Unified Computing System will be priced higher then legacy server manufactures products. In my mind this is because they associate higher quality with higher price (basically the Mercedes vs Kia discussion). Here is something that will shock you - it costs less to buy an entire blade system through Cisco then to buy from the legacy server manufacturers.

When people hear this, they are puzzled. How can two server manufacturers, who buy their CPU’s from the same company (Intel) and their memory from the same fabs end up with different prices? The answer is elegance in engineering. Lets go through each of the elements of a blade system infrastructure and find out where the costs are. More importantly lets look at where Cisco has innovated to provide higher performance at a lower cost.

Dollars and Cents – How much is the cost difference

I worked up two quotes recently. These quotes included all elements required to build an end to end blade system using both legacy server manufactures devices, and using Cisco’s Unified Computing System. I have broken out two scenarios.

8 blade servers - Cisco wins with a savings of 11%

In this scenario the cost of servers and enclosures were fairly equal. The cost savings started racking up as storage and data networking devices were included, as well as base management software was taken into consideration.

320 blade servers - Cisco wins with a savings of 31%

With 32o blade servers the same cost savings seen in the 8 server scenario were amplified. Economies of scale translated into significantly less devices being required to support the individual compute blades. This resulted in 31% savings compared to the legacy server manufacturers.

Summing it up

Cisco has entered into a highly competitive server market by taking an elegant approach to its blade systems. This approach lowers the purchase price of the UCS through reducing the amount of components compared to legacy server manufacturers. I know that there is a lot of misinformation flying around, and I hope this helps to set the record straight on the pricing of Cisco’s Unified Computing System.Similar Posts:

• Cisco Nexus 4000 Blade Switch
• Simplifying your Data Center with Cisco’s Nexus 2000 Fabric Extender (FEX)
• Cisco introduces the C-Series Rack Servers
• Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel
• Is your network ready for Cloud Computing with Virtual Infrastructure 4?
• Cisco’s Cloud Computing Offering

--Colin McNamara

Confusion about Cisco UCS pricing – Setting the Record Straight

UPDATE  – Sorry for the RSS spam, I have been playing with twitter (and frankly am failing to see its draw) and setup twitter tools to integrate my blog with my twitter microblog. I apparently left the create daily twitter summaries on. My appologies for the RSS spam.

–ColinSimilar Posts:

• Fibre Channel over Ethernet is taking off
• Cisco Nexus 5020 and 5010 FCOE video ordering guide
• Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel
• Cisco Unified Computing System Quoting and Configuration with Netformx
• Colin has left ePlus Technology
• Cisco Nexus 7000 DataCenter switch released – Welcome to DataCenter 3.0

--Colin McNamara

Twitter Updates for 2008-06-05

This switch answers a fundamental problem that has been presented by blade centers and VMware. The problem is increasing density of 10 Gig Ethernet, as well as the creation of SAN islands to provide storage access to VMware ESX clusters.  The nexus 5020 provides a solution that address both of these challenges, as well as supporting Fibre Channel Over Ethernet (FCOE) for the eventual move to a consolidated data center fabric in the years to come.

Want to learn more ?

Mastering VMware Infrastructure

Nexus 5020 Video Data Sheet

Unified Data Center Fabric whitepaperSimilar Posts:

• Cisco Nexus 7000 DataCenter switch released – Welcome to DataCenter 3.0
• Simplifying your Data Center with Cisco’s Nexus 2000 Fabric Extender (FEX)
• Cisco Nexus 4000 Blade Switch
• Fibre Channel over Ethernet is taking off
• Is your network ready for Cloud Computing with Virtual Infrastructure 4?
• Cisco releases Nexus 1000V virtual switch for VMware

--Colin McNamara

Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel

IOS-XE is takes the best elements out of Internet Operating System (IOS) which has its roots in a closet at Stanford, and combines them with the most successful open source technology ever – Linux. Cisco is leveraging Linux virtualization technologies such as Kernel Based Virtual Machines to protect against operating system failures as well as to allow for In Service Software Upgrades (ISSU).

To really appreciate this, we first have to dive down into the overall architectural changes of the ASR1000. The largest change that Cisco has made was to implement separate forwarding and control planes. In the past, Cisco routers would have the processes responsible for forwarding traffic, and the processes responsible for configuring the router running on the same root operating system. The side effect of this is that if you want to upgrade the root operating system of your router, you are going to have interrupt the traffic flowing through it to do so, or have a physically separate route processor to take over while you rebooted. This is a big headache operationally, and effectively forced engineers to design in separate physical chassis to meet high uptime requirements.

What Cisco has done to address this, was to mirror changes made in their storage and carrier routing portfolios. Both of those product lines utilize the operating system to push commands into advanced processors that exist on the line cards themselves. The ASICS on the line cards are designed to work in a distributed fashion, so that production traffic never goes into up into the router processor (or sup engine). This in effect ensures that the control and forwarding planes can exist as independent elements.

If you look at the graphic above, you will notice 3 main zones. The upper zone is what we would normally describe as the control plane. This is where the higher level functions such as your routing processes, ssh daemons, snmp daemons, and shells live. In short, if you you configure or read something, you are going to do it here. The only time traffic flows through this plane is when you are doing a thing called process switching. keep in mind this is a rare occurrence and usually occurs because of an oversight in your network designs.

By separating the control and forwarding planes, this allows Cisco to basically run a management station on the router, that programs chip sets in the line cards on the fly. This in my opinion is where the true power of this architecture comes through. By separating the two functions the software engineers are free to utilize powerful open source technologies such as Kernel-based Virtual Machines, and the Linux kernel, while letting the integrated circuit engineers design blazing fast chips which allow full functionality at line rate.

What benefits should we receive from a virtualized control plane? First, in larger routing and switching chassis (including the top end of the ASR1000 line) you normally have physically redundant route processors (RP)/ supervisory engines(SUP). The operating systems on these RP’s synchronize many things, including configuration, process state, routing tables, security associations and much more. The primary reason for this, is if you have a failure in the active RP, you can failover to the standby RP without interrupting traffic flows.They also can be used to streamline the software upgrade process by only upgrading one RP at a time, and then gracefully transferring traffic to it. Once proper operation is verified, the backup RP can be brought up to the same code revision.In any production environment this is highly desirable, and helps immensely in the battle for five nines.

The ASR1000 takes the redundant RP concept seen in high end chassis, and allows you to implement redundant upgrades, as well as protection against software failure, with only one physical route processor. This is done by utilizing Linux kernel virtualization. Instead of running the control plane directly on the production hardware, a small kernel is inserted. Booting from that are two copies of IOS-XE. These run independently, and synchronize state and configurations just as if you had two physically separate route processors. What this means in operational English, is that where in the past, you would have to either have two devices, or a larger device with redundant RP’s to upgrade without disruption, you can now have that same ease of maintenance, in a much smaller (and at the end of the day, less total cost) package.

Below this is the forwarding plane.It plugs into to a high speed interconnected fabric which all line cards and RP’s are redundantly connected to. In the diagram above, this is the bottom level. Items in this plane include buffer memory, Cisco Express Forwarding (CEF) ASICS, and now the new QuantumFlow processor. This is normally where you would find your DCEF enabled line cards, fibre channel and Nexus7000 line cards, as well as the modules for the ASR1000 routers. When properly utilized, traffic should be relatively isolated to this tier, and function independently from the control plane.

The shining star of the ASR1000′s forwarding plane is a group of chips that is referred to as QuantumFlow. The QuantumFlow architecture itself merges Cisco’s strength in integrated circuit design, with its strengths in IOS software design. In the past, Cisco would design ASICS’s for specific functions, and then write commands down into them. This has worked very well, until they point that a new feature came out that couldn’t leverage the fixed configuration of an older ASIC. Your choice at that point was generally to process switch for that feature (which is slower, and honestly bad form), or upgrade your cards to the newer ASIC design. The QuantumFlow chipset approaches this problem from a new angle. The first chip in the set (Popeye) is designed to be field programmable in C, as well as no fixed internal pipelines. This combined with utilizing 40 cores running between 900 and 1200 megahertz allows the programmers to utilize parallel processing techniques to utilize an immense amount of processing power in real time.

To put things into perspective, remember when you got your first multi core laptop or desktop. You were able to say watch a DVD, as well as compile code at this same time, while continuing to have a responsive workstation. Now imagine what you could do with a 40 core processor. This is the kind of power that we are talking about. Now imagine, that not only is your workstation immensely powerful, but you could also offload common jobs such as running daily builds, or encoding videos to another machine (or in this case processor.

In the ASR1000 this processor is called Spinach (yellow are in the graphic above). And of course just like the cartoon, Popeye’s potential really comes to light when combined with Spinach. Spinach is a separate chip, that is used a a traffic manager. This chip handles queueing and quality of service, ensuring that the proper packets arrive at the proper time, as well as interconnecting with cryptographic offload engines so it can equally apply services to encrypted flows.

At the end of the day, the most important question is not how fast something is, or how cool it is. The question is what can it do for me? By leveraging this new architecture the ASR1000 is now able to do line rate inspection of traffic using Network Based Application Recognition (NBAR), Support 128,000 queues for deep quality of service, secure and encrypt data using zone based firewalls and embedded crypto engines, segregate traffic using MPLS, integrate advanced voice and video functionality, as well as providing fulling Netflow v9 support for all of the above. It provides all of these services in an always on solution utilizing Linux virtualization, as well as leveraging an flexible chip set architecture that allows for field programmable improvements in the future.

My hope is that after reading this article that you are in a better to understand how Cisco is leveraging open source technology and integrated circuit designs to improve the foundation of the internet. In upcoming articles I will be discussing design scenarios utilizing this features in this product, as well as highlighting other areas where Cisco is embracing both open source technology, as well as open architectures that can properly leverage projects such as Linux, Ntop, Wireshark and more. If this article has you interested in learning more about some of the technologies mentioned today, then I encourage you to check out some of the links below, or shoot me and email to be highlighted in a future readers questions article.

Learn more about Linux Kernel-based Virtual Machines

Learn more about Cisco’s ASR1000

Learn more about Cisco QuantumFlowSimilar Posts:

• Cisco NX-OS 4.0 | Next Generation Internet Operating System
• Application Extension API notes – Cisco Live 2008
• Zone based IOS firewalls
• Arista Networks – Their approach to cloud networking
• Simplifying remote site security with Cisco’s new video surveillance modules on the ISR
• Altor Virtual Network Security Analyzer (VNSA) integrated with Cisco’s Nexus 1000v for VMware

--Colin McNamara

Cisco is using Linux virtualization and 40 core CPU’s for its next generation routers

Highlights of the the Nexus 7000′s features are -

• 15 Terrabit per second backplane
• Support for 40 and 100 gig ports in the future
• Seperate control and data planes
• link layer encryption
• front to back airflow (FINALLY available in a non NEBS chassis)
• Lossless non blocking fabric (VOQ enabled)
• Fibre Channel, Infinaband, and Ethernet blades in one unified platform
• Cisco Data Center Network Manager (MDS Fabric Manager on steroids)
• Virtual Device Contexts (Network Systems virtualization, the next level past VRF route tags)

You can learn more about this switch in upcoming articles, and at http://www.cisco.com/en/US/products/ps9402/index.htmlSimilar Posts:

• Cisco Nexus 4000 Blade Switch
• Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel
• Simplifying your Data Center with Cisco’s Nexus 2000 Fabric Extender (FEX)
• Interesting TechWise TV episode on virtualization
• Humor inside the Nexus 5000 switch fabric architecture
• Cisco releases Nexus 1000V virtual switch for VMware

--Colin McNamara

Cisco Nexus 7000 DataCenter switch released – Welcome to DataCenter 3.0

CERTIFICATIONS / ACCREDITATIONS HELD

• CCIE – Cisco Systems Internetwork Expert #18233
• VCP – VMware Certified Professional
• CDCUCSS – Cisco Data Center Unified Computing Support Specialist
• VSP – VMware Sales Professional
• VTSP – VMware Technical Sales Professional
• TSS – Cisco Technical Solutions Specialist, Data Center
• GCIH – GIAC Certified Incident Handler
• CCVP – Cisco Certified Voice Professional
• CSNSSS – Cisco Storage Networking Solutions Support Specialist
• CSNSDS – Cisco Storage Network Solutions Design Specialist
• CADCNSS – Cisco Advanced Data Center Networking Infrastructure Support Specialist
• CCIE Storage Networking
• RHCE v4/5 – Redhat Certified Engineer #804006368822511
• RHCT v4/5 – Redhat Certified Technician #804006368822511
• EMCPA – EMC Proven Professional Associate – Information Storage and Management
• NSCA – Netscaler Certified Administrator #2005072
• NACE – Network Appliance Certified Expert #12912
• NACP – Network Appliance Certified Professional #12017 – Data Protection
• NACP – Network Appliance Certified Professional #11985 – Storage Area Network
• NACP – Network Appliance Certified Professional #12911 – High Availability

Retired Certifications

• Cisco Qualified Specialist – IP Telephony Support
• Cisco Qualified Specialist – IP Telephony Design
• Cisco Qualified Specialist – IP Telephony Operations
• Cisco Wireless LAN Design Specialist
• Cisco Wireless LAN Support Specialist

PROTOCOL PROFICIENCY

EIGRP, OSPF, RIP, BGP, MPLS,  Spanning Tree, Rapid Spanning Tree, VPC, VSS, VDC, TRILL, Fabric Path, OTV ATM, RTP, SIP, H.323, LWAPP, RADIUS, TACACS+, Ethernet, Fibre Channel, iSCSI, NFS FCIP, FCP, FSPF, NDMP 802.11a, 802.11b, 802.11g, RBE, ISDN, SNMP

Virtualization , Parallel and High Performance Compute Platforms

VMware ESX, Kernel Virtual Machine, Xen, Platform LSF, Sun Grid Engine, Hadoop

VOICE and VOICE OVER IP

CallManager, Unity, ICS7750, PBX Trunking, SRST, Active Directory Integration, Extended Services, Call Detail Recording, Automated Attendant, Extension, Mobility, Asterisk, Callware and VSR VM.

HARDWARE

Cisco Unified Computing System (UCS) 6100, 2100, 5100, Nexus 7000, Nexus 5000, Nexus 2000 and Nexus 1000v switches, Catalyst 1900-6509 switches, 1600-7500 series routers, Cisco PIX firewalls, Cisco Load Balancers, Cisco

MDS , F5 Load Balancers, Netscreen / Juniper Firewalls, Cisco VPN3000 VPN concentrators, Cisco ASA Adaptive Security Appliances, Nortel Contivity VPN Concentrators,  Aironet Access Points and Bridges, Airespace LWAPP

concentrators. 3com TotalConnect racks, Ascend dial concentrators, Netscaler Load balancers, SSL accelerators, SSL VPN concentrators. Brocade Silkworm, HP Eva Storage

NETWORK MANAGEMENT

Nagios, Cacti, NTOP, IPswitch What’s Up Gold, BIG Brother, Spectrum Network Management, Kiwi Syslog,, MRTG , HP OpenView, Cisco Secure Intrusion Detection system,

Cisco Network Based Application Recognition, Snort IDS, Netscreen Firewall Manager, Unified Compute System Manager

OPERATING SYSTEMS

Redhat, Suse and Ubuntu Linux, Windows 2000, Windows 2003, Windows 2008, Windows XP, NT4.0, BSD, Solaris, OSX

BUSINESS ENVIRONMENTS

Consulting, Valued Added Reseller, Large Enterprise, Startup, Banking, Service Provider, Software Development, Manufacturing, Military

EMPLOYMENT

6/11 -  Present , Nexus IS

Director, Data Center Practice

Responsible for got to market strategy for Nexus IS, a national Cisco DVAR.

Accomplishments

• TBD

1/07 – 6/11, ePlus Technology

Consulting Systems Engineer – Data Center (10/08 – 6/11)

Transformed ePlus western region from a #3 and #2 ranked voice and campus partner to the #1 ranked Data Center partner in Northern California

Accomplishments

• Changed regional sales focus from technology silo’s to solutions based selling covering network, systems, storage and applications under one umbrella
• Developed and deployed go to market strategy for Cisco’s Unified Computing System resulting in significant competitive advantage in the western United States.
• Deployed the first Nexus 7000/5000/2000 architecture into production securing competitive advantage across multiple verticals.

• Increased Data Center revenues year over year in the worst economy in a century.
• Attracted and retained top industry talent.
• Leveraged unique technology positioning to win multiple key global clients.
• Partnered with business units inside of Cisco, resulting in key product enhancements as well as increased revenue for both ePlus and Cisco.
• Passed multiple certifications resulting in ePlus being able to sell and install EMC Vblock.

1/07 – 6/11, ePlus Technology

Senior Systems Engineer (1/07 – 10/08)

Accelerate Technical Sales, design and implement network, storage, voice and systems solutions for ePlus Southern California customers.

Accomplishments

• Changed regional sales focus from technology silo’s to solutions based selling covering network, systems, storage and applications under one umbrella.
• Established a trend of Advanced Technology account wins.
• Accelerated ePlus’s southern California sales by providing high-end engineering support.
• Integrated MPLS service provider designs into cutting edge Enterprise and Casino Gaming solutions.
• Filled PM and lead network engineer roles for large publicly traded company data center migrations.
• Created modular Cisco design / quote format and menu based hardware and services options to address rapidly changing customer needs.

9/05 – 1/07 ID Analytics

Lead Network Engineer

Lead team of four engineers, Define network and application integration architecture for large SaaS (financial cloud) analytics deployment , Leverage networking technology to increase security and availability, and decrease development and product deployment timelines

Accomplishments

• Led team of engineers responsible for all Production and Back Office systems in 2 offices and 3 datacenters
• Designed and Implemented ID Analytics Phase2 datacenter, processing 1.8 million financial transactions daily.
• Designed and Implemented Contents Switching and SSL offloading solution, enabled non-disruptive scaling of core products
• Integrated ID Analytics product with the largest card processors in the world – Equifax, Visa, TransUnion, etc.
• Designed and integrated centralized Fiber Channel and ISCSI SAN solution, increasing application speed and decreasing production database refresh times from 4 weeks to 1 week.
• Managed and maintained over 130 terabytes of storage
• Created lights out server imaging and deployment solution for remote datacenters
• Deployed and integrated monitoring solutions utilizing open source technology
• Created user emulation probes for real time application monitoring and trending of production systems
• Worked with development and Analytics to create structured Development and QA environments
• Spearheaded project to change Analytics / Informatics environment from “unix for workgroups” to high performance computing environment (HPC)
• Provide structured documentation to US Government and Corporate auditors
• Utilized project management skills for international rollouts

2/04 – 8/2005 Openwave Systems
Senior Network Engineer, Strategic Design and Integration Group
Provide technical leadership, Define network architecture, Establish standards and technical vision. Responsible for researching, developing, and architecting technical solutions to business needs.

Accomplishments

• Designed Openwave’s new Pacific Datacenter Networks, with 900 production, and 2000 development servers.
• Designed Openwave’s Pacific Shores Campus Networks, and Showcase Datacenter.
• Responsible for hardware acquisition budget of 1.7 million dollars
• Established ISCSI IP based SAN infrastructure with DR components in 4 major datacenters worldwide
• Promoted from the ranks, moving from running our VOIP phone systems, to Network team lead, to Senior Network Engineer in the Strategic Design and Integration team.
• Active and engaged member of multiple boards covering design review, change control, and security
• Negotiated with Cisco and SBC regarding datacenter purchases saving $906,000 off list price.
• Renegotiated Cisco support saving Openwave nearly $600,000 over our three year term
• Established improved data center controls, allowing Openwave to pass Sarbanes Oxley (SOX) audits
• Wrote and ran multiple RFP, RFQ, and RFI’s
• Utilized project management skills for international rollouts
• Managed, Piloted, and Installed new wireless systems for our Customer Briefing Center
• Responsible for 6 VOIP clusters around the world
• Recipient of multiple awards recognizing dedication and quality work.
• Attended continuing training for security management (CISSP)

2/03 – 1/04 USMC Reservist activated in support of Operation Enduring Freedom
Information Services Coordinator
Implement and maintain Tactical Data Networks, Provide consulting services to hosting units. Maintain Microsoft Exchange servers in both tactical and garrison environments. Perform security audits and remediation. Train support personnel.

Accomplishments

• Performed Disaster recovery of routed ATM LANE environment for Marine Corps Air Station Yuma enabling over 3000 users to resume work (awarded the Navy and Marine Corps Achievement Medal for that event)
• Performed security audit and created a security and performance remediation plan for MCAS Yuma
• Provided project management and security audit skills to 3^rd Marine Air Wing Yuma server support teams, managed server security audit, security remediation, and SMS rollout.
• Designed and implemented Nagios network monitoring system at Marine Corps Air Station Yuma.
• Implemented Norton Antivirus server for MWSS 473
• Provided training on to data teams from MWSS 473, MCAS Yuma Station IT, and 3^rd Marine Air Wing Yuma server teams.

12/02 – 2/04 2 Cups Solutions, Pleasanton , Ca
Principal Consultant
Founded 2 Cups Solutions to provide cutting edge Voice, Data, Wireless and Security services to clients in the San Francisco bay and Fresno areas.

Accomplishments

• Implemented WAN failover solution at two City of Hayward fire stations.
• Implemented email and web solution for Express Mobile Notary.
• Developed and implemented business plan focusing on State and Local Government contracts.

2/02 – 12/02 ExtraTeam, Pleasanton , Ca
Senior Systems Engineer
Design, Installation, Configuration and Maintenance of network systems consisting of Cisco CallManager, Unity, Cisco Secure ACS, LEAP secured wireless, Aironet, Cisco routers and switches, PIX firewalls, and VPN3000 concentrators. Integrating all systems with Active Directory. Performed VOIP feasibility studies. Managed the entire business cycle including sales, design, installation, training and maintenance.

Accomplishments

• Integrated CallManager voice system with Active Directory
• Recovered a failed CallManager implementation at Phase 2 Strategies (PR firm for Logitech). Implemented CallManager with up to date hardware and software, upgraded Unity up to reasonably current levels. Brought up remote office in Phoenix utilizing SRST.
• Implemented City wide wireless network integrated with active directory for the City of Hayward
• Implemented VPN Concentrators in conjunction with multiple levels of firewalls for City of Hayward and Hayward PD to meet CLETS requirements.
• Implemented network configuration management system responsible for the city of Hayward.
• Implemented new wan for Livermore Pleasanton Fire department moving fire stations from isdn to T1 and Gigabit fiber lines in conjunction with moving the location for the network core.
• Designed and implemented IPSEC based wan for Universal life resources, allowing nationwide secure remote office connectivity while minimizing wan connection costs.
• Designed CallManager based VOIP system for a 27 site school district
• Provided emergency support to Fire and Police agencies across the bay area
• Performed security remediation for a large bay area company
• Participated in large switched network cutover from 7500 to a 6509 with flex-wan modules for Stanislaus County.
• Achieved technical certifications for ExtraTeam to become certified under both the Wireless and IP Telephony revised specifications.

7/01 – 2/02 Infobond Inc. Burlingame , Ca
Network Engineer

Responsible for engineering duties in a leadership role. Integrated legacy PBX’s using VOIP technology. Used Quality of service to ensure VOIP service levels. Support legacy voice over IP and voice over Frame Relay technologies. Upgrade from legacy voice integrations to state of the art VOIP integrations. Create project plans and act on them.

Accomplishments

• Cut over evergreen lines shipping terminal from legacy 3com equipment to VOIP enabled Cisco routers and switches. Accomplished all work during Union stand downs.
• Contracted to Openwave, Inc. to run Remote Access while the engineer was on leave. Ran Remote Access for 5 weeks, resolving DSL RLAN issues and IPSec issues, while reducing trouble ticket backload to manageable levels. Assisted other engineers when needed.
• Implemented Cisco 6509’s to replace aging core network of a Benchmark Capital (bay area investment firm).
• Diagnosed and resolved VOIP issues that were stopping call center rollouts for Embarcadero Systems (a large bay area shipping company).

03/00 – 7/01 Knapp Publishing Corporation, San Ramon, Ca
Network Systems Administrator

Responsible for day-to-day operations of e-commerce data center, and wide area networks Performed DNS changes for both internal and external networks. Designed, piloted, and implemented network changes. Installation configuration and maintenance of NT, and Windows 2k file, print, and web servers

Accomplishments

• Improved service levels from 90% to 99.99%, enhanced security and increased bandwidth were benefits derived from implementing a state-of-the-art web hosting data center
• Implemented a network monitoring system to document, report, and notify of network status.
• Designed and implemented ISDN failover of Frame-Relay Network.
• Designed, piloted, and implemented network changes.
• Replaced NT servers with Linux based servers, integrated with the Windows network

01/98 – 03/00 DKA Computers Inc. Clovis, Ca
Manager Information Services (01/99 – 03/00 )

Ran day to day operations of a large valley ISP. Worked with systems manufacturing to bundle client software with all new PC’s. Partnered with local ISP’s to provide access numbers across the valley.

Accomplishments

• Managed web development, and professional services
• Moved web hosting from IIS on Windows NT to APACHE on Linux based servers, drastically increasing site availability
• Produced a forms based web application to configure custom systems online.
• Designed and implemented an IPSec based WAN connecting 3 stores point of sales systems.
• Managed corporate office and data center relocation project.

Senior PC Service Technician (01/98 – 01/99)

Provide on call service. Staff PC help desk. Provide direct customer systems support while maximizing company revenues. Configured all servers ordered from manufacturing.

Accomplishments

• Responsible for all day to day service activities for a 13 million dollar company. Management of 4 team members. Directly responsible for customer satisfaction
• Implemented hard drive imaging system, decreasing both warranty costs and turnaround time
• Installed and configured SCO Unix reservation system for National Park service, Kings Canyon
• Deploy Citrix Winframe Systems, Windows NT 4.0 Systems
• Designed, implemented inventory tracking database, reducing required stock on hand by $40,000

MILITARY

1996 – 2004 UNITED STATES MARINE CORPS RESERVE
Have held U.S. Government security clearance – Secret

EDUCATION

Ongoing professional education

Sans CISSP + Track

University of Oklahoma extension – Fire Science

Cisco Networking AcademySimilar Posts:

• What does it take to pass the CCIE exam?
• I’ll be at Cisco Live 2008 (networkers) in Orlando all week
• About Colin McNamara
• Cisco Certified Design Expert – CCDE – officially released by Cisco
• Challenges integrating VMware into Cisco networks
• Darrel Hinshaw – New Triple CCIE [Storage]!!!!!!!

--Colin McNamara

Resume – Colin McNamara, CCIE #18233

This tactic address one key failing of ISCSI. Specifically an ISCSI interface running at 400 megabit will take 16% of a 3 ghz 64 bit cpu while using a software initiator or target. This can create some interesting issues where you don’t want to have them. By removing the layer3 information, and transposing fibre channel commands over the Ethernet transport a major cpu hit is avoided.

My gut feel is that this technology will follow a similar track as ISCSI did. ISCSI had a very low adoption in the first 3 years. Storage guys are naturally timid, as there are stiff consequences for failure, but eventually engineers warmed up to ISCSI and started deploying it where it was most appropriate, in lower bandwidth utilization hosts. FCOE will follow this same path, however this time we won’t have to fight the FUD of storage of a network transport. What is in FCOE’s favor is that as a protocol it is optimized for the general ISCSI setup of flat layer two transport between target and initiator.

That all being said, we are going to have to see some product releases from Cisco and Intel for FCOE to really take off. If we don’t, then FCOE will fall down the same hole that ATA over Ethernet disappeared down.

Colin McNamara
CCIE #18233 (Storage Networking)
2 Cups Solutions
“The difficult we do immediately, the impossible just takes a little longer”

References -

Intel Project Page

Colin McNamara
CCIE #18233

http://www.2cups.com

“The difficult we do immediately, the impossible just takes a little longer.”Similar Posts:

• Nexus 5020 – Consolidated 10 Gig Ethernet and 4 Gig Fibre Channel
• Cisco Nexus 4000 Blade Switch
• Link Round Up – L2TPv3 FCOE Trill Wounded Warriors
• My CCIE Storage Shopping List
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• Will Cisco succede where Sun has failed?

--Colin McNamara

Fibre Channel over Ethernet is taking off

Lets just start this out by saying, darn.. this is going to be expensive.
Now that that is out of the way, lets get started. Cisco publishes the hardware that is in the Storage lab.

Here is the hardware summary -

• Cisco Routers
• Cisco Catalyst Switches
• Cisco Secure Access Control System
• MDS 9506*
• MDS 9216*
• Port Analyzer Adapter
• JBOD
• RAID storage
• HBA
• 3rd Party Fibre Channel Switch

My guess is that this equals a basic routed network with a CS-ACS server on the backend.
It looks like there is also at least 1 pc with an HBA connected into one MDS. The one big question I have is on the connected storage.
My guess is that Cisco’s JBOD reference = Fibre Channel connected storage, and the RAID array mentioned is connected to at least one server.
If my guess is right then there is the 9506 and 9216 – (note, no I in the name) and a third party switch.

So lets start the shopping list.

1. Cisco Routers
I have those coming out of the yinyang, no need to purchase anymore for this lab.

2. Cisco Catalyst Switches
Mine are a little old, but I don’t expect a storage exam to have anything challenging in the switching arena. No need to upgrade there.

3. Cisco Secure Access Control System
Thankfully Cisco provides VAR’s with NFR binders. ACS will be loaded on HMB-SERVER1 in a vmware image. No expenditure needed.

4. MDS 9506*
Holy smokes, this is a lot of money. I have seen them on ebay for $8,000. This includes both sup modules. I would need to buy a line card, which I see going for about 1k. so $9000

5. MDS 9216
Still bad, but not horrible. I just saw one on ebay for $5500. Depending on lab requirements it may be smart just to get to 9216′s. so $5500

6. Port Analyzer Adapter
Best I can find is $2000 refurbished. I have a feeling practicing using this, and seeing the ethereal dumps is going to be integral to success. worst case this is 2k, best case beg or borrow $2000

7. JBOD
Normally you are looking at 2-4k for one of these. My strategy is to find an old Netapp shelf, and low level format it. I found one on ebay that ends in 22 hours for $89. Sounds good to me.

8. RAID storage
I am going with my guess that this is just to facilitate data transfers between storage and host. My tactic is to use the existing storage inside one of my servers. $0

9. HBA
Interesting – Only one HBA .This can be up to $2000 to buy new. Luckily ebay is my friend. I found a qlogic 2340 card for $50. My kind of deal

10. 3rd party Fibre Channel Switch
Luckily Brocade resells to everyone and their mother. IBM, Dell, HP, Compaq, ETC. I have found some Silkworm 2800′s for as low as $50 on ebay.
I do have my eye on a 3800 that is going for $24 right now (I hope it stays low).

So how much is the damage?

$16,700

Holy smokes I could sell my truck just to buy the lab gear.

–Colin
Copyright ©2008 | Colin McNamara | CCIE 18233 | All Rights Reserved”

Colin McNamara
CCIE #18233

http://www.2cups.com

“The difficult we do immediately, the impossible just takes a little longer.”Similar Posts:

• Update on the Cisco / Nuova connection
• Why was Storage Networking my first CCIE? And What did I do to prepare?
• CCIE Party 2008 Recap – Cisco Live Networkers 2008
• Cisco Nexus 5020 and 5010 FCOE video ordering guide
• Fibre Channel over Ethernet is taking off
• Cisco Nexus 4000 Blade Switch

--Colin McNamara

My CCIE Storage Shopping List